Course syllabus for Ideation - Creating a Business Plan

Idégenerering - att skapa en affärsidé

Specific entry requirements

A minimum of 120 credits is required.

Outcomes

Upon completion of the course, the students will be able to: - Analyse and discuss entrepreneurship - Identify a business opportunity - Develop and explain a business idea - Use creative techniques to expand and develop a business idea - Be able to use key tools for start-ups - Used basic models of customer, market and competitor analysis - Develop a basic business model.

Content

Creating an interesting concept is not the end of the process, in fact it is just the beginning. This idea must be developed into a business idea and a business opportunity through both formal and informal methods. During the course, the students are challenged to identify areas of need, to find and create business ideas and to develop business ideas and possibilities. To facilitate this, the course will introduce key tools in a series of lectures, participants are allowed to use these in a series of seminars, and also use a combination of theoretical analysis and practical oriented teaching methods. The course will also deal with: - Creativity - Finding and/or creating business ideas - Identifying target markets and target groups - The business model - Selection of business possibilities

Teaching methods

The course will mix lectures with debates, discussions and seminars with students as well as with market leaders in the field. Workshops and seminars are compulsory as well as some lectures. In case of absence contact the course administration for, possibly, a complementary assignment. Compulsory parts are given in the schedule.

Examination

The students are graded based in three factors: - Written assignments - Seminar presentations - Active attendance A student who has failed in the regular examination, is entitled to participate in five more examinations. If the student has failed six examinations/tests, no more examination is offered/examination session. The number of times that the student has participated in one and the same examination is regarded as an examination session. Submission of a blank examination is regarded as an examination. An examination for which the student registered but not participated in, will not be regarded as an examination.

Transitional provisions

The examination will be provided during a period of two years after a close-down of the course. Examination may take place under a previous reading list, up to the next course occasion.

Other directives

Language of instruction is English. The course is provided in the context for Stockholm School of Entrepreneurship (SSES). Responsible department: The royal school of technology (KTH).