Course syllabus for Business Model Innovation

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Essential data

Course code: 2XX060
Course name: Business Model Innovation
Credits: 7.5
Form of Education: Higher education, study regulation of 2007
Main field of study: Bioentrepreneurship
Level: AV - Second cycle
Grading scale: Fail (F), fail (Fx), sufficient (E), satisfactory (D), good (C), very good (B) or excellent (A)
Department: Department of Learning, informatics, Management and Ethics
Decided by: Board of Higher Education
Decision date: 2013-12-12
Course syllabus valid from: Spring semester 2014

Specific entry requirements

A minimum of 120 credits. And proficiency in English equivalent to English B/English 6.

Outcomes

The learning outcomes for the course are for the students to be able to independently:

  • Explain the importance of business models and business model innovation to value creation in 21st Century businesses
  • Describe how business models emerge
  • Analyze and evaluate currently used business models
  • Modify existing business models as a method of differentiating the business
  • Develop new business models as a method of create competitive advantage
  • Test certain aspects of the business model before widespread roll out

Content

While technology innovation, product/service innovation and even process innovation are often taught, it is business model innovation that is driving the growth or many enterprises. Leading companies such as McDonald’s, Microsoft, Xerox, GE, Amazon, H & M, Dell, eBay, Lego, Federal Express and others owe much of their success and even existence, in many cases, to business model innovation. However, still most courses emphasize product/service and or technology innovation.

The course takes a practical approach to understanding, teaching and building business models. Whether it is breaking down business models into their fundamental components, analyzing the current models used in certain industries or synthesizing new models from models existing in various industries, this course aims to place business model innovation at the center of the value creation.

Teaching methods

The course will mix and match lectures with debates, discussions and workshops by the students as well as leaders in the field.

Examination

The course is examined through:

  • the level of the team’s final project and presentation
  • the level of the individual assignments

Transitional provisions

The examination will be provided during a period of two years after a close-down of the course. Examination may take place under a previous reading list, up to the next course occasion.

Other directives

The course language is English.
The course is offered within the framework of the Stockholm School of Entrepreneurship (SSES) and is offered by the Royal Institute of Technology (KTH).

Literature and other teaching aids

Compulsory literature

  • Osterwalder, Alexander; Pigneur, Yves, Business model generation: a handbook for visionaries, game changers, and challengers, Clark, Tim, Hoboken, N. J. : Wiley, cop. 2010 - 278, [3] s. ISBN: 978-0-470-87641-1 (pbk.), LIBRIS-ID: 11901379, *

This course incorporates many articles, blogs and papers, which are updated each term before the course begins. Readings are made available to registered students in the CourseWeb before the course begins.