Course syllabus for Communication in Bioentrepreneurship
Essential data
Specific entry requirements
A Bachelor's degree or a professional degree equivalent to a Swedish Bachelor's degree of at least 180 credits in health care, biomedicine, biology, cellular and molecular biology, pharmaceutics, chemistry, medicine, biotechnology, or the equivalent. Proficiency in English equivalent to the Swedish upper secondary school course English 6/English level 2.
At least the grade Pass for the course "Bioentrepreneurship" within the Master's programme in bioentrepreneurship.
Outcomes
Upon completion of the course, the student should be able to:
apply different communication methods to adapt research-based knowledge to different external target groups and purposes,
design and justify communication strategies based on target group insights and contextual constraints,
critically apply and evaluate AI tools in the development and testing of communication efforts.
Content
It is of significant importance to understand how to communicate with different target groups within companies and organizations. By creating an understanding of how different communication strategies can be used, communication can become more effective and have a greater impact.
Through this course, the student will work with different communication strategies. The course will encourage a reflexive approach to learning.
Teaching methods
The course consists of seminars and workshops where students work with different types of material both individually and in groups as well as through self-studies.
The course is offered at master’s level, where the students are assumed to be familiar with the most common study methods in higher education. The course’s pedagogical approach is based on entrepreneurial learning and requires active student participation.
Examination
The examination consists of an individual written examination (Pass with Distinction/Pass/Fail).
In the event of special circumstances, or if a student with a disability is in need of certain adjustments, the examiner may decide to depart from the syllabus' regulations on examination form, number of examination opportunities, possibility of completion or exemption from compulsory educational elements, etc. Content and intended learning outcomes as well as the level of expected skills, knowledge and abilities must not be altered, removed or lowered.
Compulsory participation
The examiner assesses if and, in that case, how absence from compulsory components can be compensated. The student must participate in all compulsory parts or compensate for absence in accordance with the examiner's instructions, in order to pass the course. Absence from a compulsory activity may result in the student not being able to compensate the absence until the next time the course is given.
Limitation of the number of occasions to write the exam
Students who have not passed the regular examination are entitled to participate in five more examinations. If the student has not passed the exam after four participations, they are encouraged to visit the study advisor. If the student has failed six examinations/tests, no additional examination or new admission is provided.
Physically attending or otherwise commencing an examination is regarded as an examination session. An examination, for which the student registered but did not participate, is not counted as an examination session.
Other directives
Teaching and examination language is English.
Course evaluation is carried out according to the guidelines that are established by The Committee for Higher Education.
Literature and other teaching aids
Scientific articles and other materials will be provided.