Market Analysis, 7.5 credits

A Bachelor's degree or a professional degree equivalent to a Swedish Bachelor's degree of at least 180 credits in health care, biomedicine, biology, cellular and molecular biology, pharmaceutics, chemistry, medicine or biotechnology. English language skills equivalent to English B at Swedish upper secondary school.

The aim of the course is that the students should understand market analysis and marketing and be able to apply this on the specific conditions that prevail within life the science industry.

Upon completion of the course, the student should be able to:

• account for central principles within market analysis and marketing,
• apply the most important concepts within market analysis and marketing on life the science industry.

The course deals with market analysis and marketing. The students will work on a case and write a marketing plan. Focus for the marketing plan is to analyse the specific market and plan for an introduction of a product.

The course consists of lectures, seminars, and group as well as individual work, and case studies.

The examination consists of a group assignment and an individual written report. Both will be assessed Fail/Pass/Pass with distinction.

The grade for the whole course will be a combination of both grades.

In order to pass the course as a whole, the students must at least get the grade pass on all examinations.

Compulsory participation
Participation in seminars and presentations are compulsory. The course director decides if and in that case how absence may be compensated. Before the student has participated in compulsory parts, or compensated absence in accordance with the course director 's instructions the student's results on respective part will not be registered in LADOK.

Limited number of examinations or practical training sessions
Students who have not passed the regular examination are entitled to participate in five more examinations. If the student has failed six examinations/tests, no additional examination or new admission is provided.

The number of times that the student has participated in one and the same examination is regarded as an examination session. Submission of a blank examination is regarded as an examination. An examination, for which the student registered but not participated in, will not be counted as an examination.

After each course occasion there will be at least six occasions for the examination within a two-year period from the end of the course.

The course language is English.

A course evaluation will be conducted according to guidelines decided by the Board of Higher Education.

Oral evaluation in the form of course council meetings will be carried out during the course.