For students attending the course Qualitative Research and Methods 2 course code 4GB006

Students will gain hands-on experience in developing and facilitating focus group discussions, learning how to create an environment that encourages open and meaningful dialogue. The course also covers observational data collection methods, helping students understand how to systematically capture and analyse behaviours and interactions between people and their environment in various settings. Additionally, students will be introduced to secondary data analysis, including the use of social media and internet research, expanding their ability to work with existing qualitative data sources. 

The course emphasises advanced qualitative data analysis that incorporates both inductive and deductive approaches and teach students to conduct this analysis by integrating research questions, aspects of study design, sampling and analysis type. Throughout the course, ethical considerations, trustworthiness, and reflexivity are integral, ensuring students critically engage with their own role in the research process and maintain high ethical standards in their work. By the end of the course, students will be equipped to apply and generate knowledge using these advanced methods in both research and practice.